The Ad Tech Accelerator

Our mission is to progress the digital media industry through diligent technical research and testing.

Our ad tech accelerator is tailored to three types of clients - advertisers, advertising industry suppliers and mergers, acquisitions and strategic investments.

Who we work with

Advertisers

CHALLENGE

Advertiser teams, particularly procurement and legal, are often not well-versed in how to contract marketing technologies. As a result, we have seen some processes take over a year to complete.

This is over a year between selecting a technology that advertisers are excited about and beginning their initial tests. Digital media moves fast and the ability to test cutting-edge technologies quickly is vital.

SOLUTION

TPA Labs offers brands the ability to select and test technologies that meet their required use cases before contracting directly themselves. Test technologies, measure the impact and understand the opportunites, quickly.

OPPORTUNITY

Advertisers can create significant competitive advantages by taking control of their technology stack & data. This improves agility, transparency, and customization. Testing with TPA Labs helps advertisers fast track their understanding of the value that cutting-edge technologies bring.

Advertising suppliers

CHALLENGE

Because of a highly fragmented marketplace with plenty of conflicting interests and routes to purchase, suppliers are unable to test or troubleshoot their solutions quickly. Oftentimes suppliers seek to employ a third party case-study or market research, yet the cost of them can be prohibitive or the timelines exceptionally slow.

SOLUTION

TPA Labs offers industry suppliers market research services, thought leadership, and technical testing through the several advertising tools we have access to.

OPPORTUNITY

Owing to the nature of digital media, it’s highly possible to create solutions that can be quickly globalized. Alongside TPA, suppliers can take an idea from a piece of paper to a fully deployed global offering with far fewer barriers. 

Mergers, Acquisitions & Strategic Investments

CHALLENGE

The advertising industry is going through significant change, with the rise in regulation, reduction in cross-environment tracking, and advertisers + publishers taking greater direct control. As a result, there are several companies that seek to capitalize on the growth but are often limited by access to finances.

SOLUTION

We work with commercial due diligence, private equity, and strategic buyers/sellers to provide them with market research. TPA leverages our vast expertise and access to global advertisers, to see through this change and provide impartial advice to finance companies.

OPPORTUNITY

The digital media industry is growing all around the world. In the US, it grew 35.4% across the past year alone, and grew 30.5% across EMEA. Our clients gain access to the impartial expertise of our consultants who have unrivaled experience across Ad Tech.

Image by Riccardo Annandale

What we've done

Image by Rene Böhmer

SPO analysis for a
major FMCG

Image by Rene Böhmer
Image by NASA

Technical Due Diligence for CIL Management Consultancy

Image by NASA
Image by Bill Jelen

Programmatic Digital Out of Home campaign with JCDecaux

Image by Bill Jelen
Image by Dennis Kummer

Co-branded Educational Content with Xandr

Image by Dennis Kummer
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