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The Ad Tech Accelerator

Our mission is to progress the digital media industry through diligent technical research and testing.

Our ad tech accelerator is tailored to two types of clients - advertisers and advertising industry suppliers.

Who we are

Who we work with

Advertisers

CHALLENGE

Advertiser teams, particularly procurement and legal, are often not well-versed in how to contract marketing technologies. As a result, we have seen some processes take over a year to complete.

This is over a year between selecting a technology that advertisers are excited about and beginning their initial tests. Digital media moves fast and the ability to test cutting-edge technologies quickly is vital.

SOLUTION

TPA Labs offers brands the ability to select and test technologies that meet their required use cases before contracting directly themselves. Test technologies, measure the impact and understand the opportunites, quickly.

OPPORTUNITY

Advertisers can create significant competitive advantages by taking control of their technology stack & data. This improves agility, transparency, and customization. Testing with TPA Labs helps advertisers fast track their understanding of the value that cutting-edge technologies bring.

Advertising suppliers

CHALLENGE

Because of a highly fragmented marketplace with plenty of conflicting interests and routes to purchase, suppliers are unable to test or troubleshoot their solutions quickly. Oftentimes suppliers seek to employ a third party case-study or market research, yet the cost of them can be prohibitive or the timelines exceptionally slow.

SOLUTION

TPA Labs offers industry suppliers market research services, thought leadership, and technical testing through the several advertising tools we have access to.

OPPORTUNITY

Owing to the nature of digital media, it’s highly possible to create solutions that can be quickly globalized. Alongside TPA, suppliers can take an idea from a piece of paper to a fully deployed global offering with far fewer barriers. 

Image by Riccardo Annandale

What we've done

Image by Rene Böhmer

SPO analysis for a
major FMCG

Image by Rene Böhmer
Image by Bill Jelen

Programmatic Digital Out of Home campaign with JCDecaux

Image by Bill Jelen
Image by Dennis Kummer

Co-branded Educational Content with Xandr

Image by Dennis Kummer

Contact Us

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Who we work with
What we've done
Contact Us
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